|Address:||1950 Foothill Blvd, La Verne, CA 91750, USA|
This place is racist - do not support it. Testimony from a group of black patrons: "While we were watching the movie, members of the audience called security on us TWICE for being “disruptive,” when we were no louder than the other (non-black) patrons. After the first interaction with theater staff, they sent in an armed security officer. The officer told us to be quiet, and that talking was not allowed in the theater, then stood with his gun facing a student for the remainder of the film. Students obviously felt policed, unsafe, and violated. Upon exiting, a few students noticed employees and security staring at the group, only amplifying the discomfort. A member of leadership went to report the excessive policing and asked to speak with the manager. Jessica Smith, who was one of the employees staring at our group, told the student that we all needed to exit the premises because our movie ended. The group of approximately 15 black and brown students were scattered throughout the establishment, either going to the restrooms or talking amongst themselves. When Leadership asked Jessica Smith to elaborate further on the nature of the disruption, Smith responded, “you all were being disruptive, and using racial slurs, you have to exit the building,” before asking the security officers to escort us out. Various members of the organization approached the security officers and Jessica Smith, asking them for clarification on the grounds of our rushed and forced removal."
Wish I could give 0 stars. Black and brown students and administrators from Scripps College attended a showing of Get Out!, paying over 250 to this establishment, and were met with virulent racism and literal policing. While they were watching the movie, audience members called security on them for being "disruptive" even though they were as loud as the non-black patrons. The security officer who was summoned stood with his GUN FACING A STUDENT FOR THE REMAINDER OF THE FILM, and told students and admin that they were not allowed to talk in the theater. After the movie, Jessica Smith, an employee of the theater, told students that they had to leave the building because they were "disruptive" and had the students and admin ESCORTED OUT BY SECURITY OFFICERS. When admin attempted to mediate, Smith also threatened that she would call the police. POLICING IS OFTEN FATAL for people of color: Smiths threats to call the police made the students feel even more unsafe and violated. DO NOT ATTEND THIS THEATER: IT PERPETUATES RACISM AGAINST AND POLICES BLACK AND BROWN people.
The seats are so comfortable after their little remodel they did a couple years ago, each individual room feels comfortable and every time ive been to see a movie here the area has been spotless, no mess to be seen. The staff are friendly and informative, they also handle large volumes of people efficiently. I am only giving it a 4/5 because buying a popcorn+drink cost more then the movie ticket, but also more importantly because they have more movie showings for the movies in 3D when they are hardly ever yet every time I go to reserve seats the 2D showings are all sold out and the 3D version only has a few families attending the viewing. It would be great if they could increase the 2D showings. Take for example the new Rogue One movie, there is currently 4 seats reserved in the entire theatre to see it, and the 2D showing is all sold out (there is only a couple seats open in the very front of the room but who wants to sit there!). Overall, very impressive, will continue to watch movies here!
So I went about a week ago and noticed the employes looked... miserable. No one seemed happy to work there, which I understand its a job but even then they all looked unhappy and that left me feeling uncomfortable. Then I saw a manager who looked like she was scolding her employees. When I asked who she was, an employee said her name was Jessica. I understand a theater needs someone to run it but its a little upsetting to see a manager scold employees in front of their customers and take out even the slightest of joy away from their employees. It makes customers more reluctant to come to this theater, I only hope the general manager or the other managers dont follow in Jessicas steps. Jessica should understand to create a welcoming staff rather than a drone of zombies. Wont be coming back.
Yesterday, during a showing of Get Out, this theatre escorted out a group of Black college students for "being disruptive" (even though they were not more disruptive than any of the non-Black patrons in the theatre) and "using racial slurs" (the theaters staff did not elaborate on this). They threatened the use of police force and then actually called the police to escort these students from the premises for continuing to stay in the area after the movie was over, even though they were just doing things like using the bathroom, etc. The manager, Jessica Smith, did nothing to remedy this situation and instead contributed to this gross racism. Please do not go to this theatre, especially if you are Black, since you probably wont be treated like a human--hey, just like in Get Out!
We love this theater !! Its clean and very comfortable! I take my young children there and we enjoy family time! It is very secure even armed security which I am totally fine with having young children the added security is appreciated! Its sad that weve come to a point that we have to have armed security at a movie theater but unfortunately we do and as a parent I thank Edwards La Verne for taking the extra steps to ensure our safety! The staff is very friendly and kind! Weve never had a problem here. Its nice to know that they take safety serious and can address problems where they have to!! I support you guys and thank you for your kindness and awesome experience we have had in your theater!! We will see you soon!!
I love the recliners and assigned seating! I buy my tickets online (fandango), have the confirmation and scan code sent to my phone which is scanned at the theater, and head straight to my selected seats. Then with a push of a button, Im reclined, comfy, and ready for the movie. Its not iPic, but soooo much better than fighting for uncomfortable stadium seats. I now drive out of my way, just for the pleasure of a greatly enhanced movie experience. I thought twice about writing this review, thinking maybe it would be best if I kept this as my little secret. But after noticing a couple other reviewers knocking the assigned seats, I felt compelled to set the record straight. To each his own!
This theater is NOT SAFE for black and brown people. A group of students from my college went to see Get Out and were reacting to the movie (a horror movie) just as much or as little as other non-black/brown patrons, but they had security called on them twice. The police were also called and the students were forced by an armed officer to be silent for the remainder of the film. When the film was over, an employee, Jessica Smith, repeatedly silenced the students when they asked what they had done wrong, telling them to leave immediately and that she would call the police again, which she did. DO NOT support this theater, it is a racist place and not safe for black and brown bodies.
A group of students from my campus came to this theater to see Get Out yesterday evening, and experienced racial profiling at the hands of the security and administration. They were threatened by security after being "disruptive" during the movie, just for reacting to what was happening on-screen. They were made to feel unsafe by a security guard who stood by them throughout the rest of the movie, and then the MANAGER, Jessica Smith,had them removed by security and contacted the police when they asked for clarification after the film. This blatant racist action is unacceptable, please do not support this theater while they create an unsafe environment for people of color.